Website Launch

Client

White Label IT

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Situation

White Label IT, a managed service provider extending IT helpdesk offerings, needed a simple and effective website to launch quickly so could build domain authority and attract leads as soon as possible. Their objective was to have compelling content that accurately conveyed their value proposition and attracted potential clients.

Solution

To get an MVP site up and running straight away, I executed the following strategy:

• Keyword research and strategy: We identified "white label IT" as a key SEO term to target, recognising its growing relevance in the industry and ensured the website adhered to SEO conventions.

• Content development: I crafted focused, keyword-rich copy that communicated the core benefits of White Label IT’s services clearly and directly. This approach was designed to resonate with potential clients and align with search engine optimisation best practices.

• Quick launch: Ensured the website was designed for a rapid launch, incorporating the effective copy to drive immediate impact.

The result was a surge in instant leads and achieving a number-one ranking on Google within months, demonstrating the effectiveness of the targeted, SEO-optimised copy and the swift execution of the website launch.