Video Animation
Client
Eseye
Tags
scripting, technology, B2B, video
2014
Situation
Eseye, a leader in M2M (machine-to-machine) communication, sought to establish itself as a trusted knowledge source in a crowded and competitive market.
With growing interest in M2M solutions, potential customers were searching for clear, accessible content to better understand the technology.
Eseye needed a creative, engaging way to stand out, build brand awareness, and drive leads while educating the market about M2M.
Solution
To address this challenge, I produced a 3D animated video that answered the high-traffic search query, “What is M2M?” The video aimed to be both creative and original, combining clear brand identity, an engaging 3D animation style, and a professionally produced original soundtrack, foley, and voiceover.
The video broke down complex M2M concepts into simple, digestible content, helping viewers understand the value of M2M technology. Its originality and creativity set it apart from more conventional technical explainers, making it not only educational but also visually captivating.
Optimised for SEO, the video attracted over 14,000 organic views, significantly boosting Eseye's brand visibility, driving traffic to their website, and positioning the company as a thought leader in M2M. The result was a powerful marketing asset that combined creativity with education, raising awareness and converting interest into valuable leads for Eseye.
