Blog Audit

Client

Contino

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Situation

As Contino's content library expanded, the blog had become a valuable resource for sharing industry insights and expertise. However, with an ever-evolving technology landscape, it was important to ensure that the most popular and impactful posts remained relevant and up-to-date. The goal was to maximise the value of the existing content by identifying high-traffic blogs that could be refreshed, as well as determining which outdated posts should be redirected or removed.

Solution

I conducted a thorough audit of the blog archive, identifying key metrics like traffic and engagement to prioritise content updates. After categorising the blogs, I coordinated with SMEs across various departments to assess the relevance of technical content. Based on their input, we determined which posts needed updates, which could be redirected, and which were no longer valuable.

Once decisions were made, I scheduled updates to ensure the highest-traffic articles were refreshed with accurate and current information. This collaborative process not only improved the blog’s relevance but also enhanced SEO performance and user experience.