Content Process
Client
Microbyte
Tags
content strategy, technology, marops, blogs
2020
Situation
Microbyte needed to streamline their content creation processes to enhance efficiency and foster better collaboration. They sought a solution that would also improve company culture, empower staff, and enable them to become brand ambassadors while developing their content skills.
Solution
To streamline Microbyte's processes, I implemented the following strategies:
• Content Systems Implementation: Developed and implemented a streamlined content creation process using Typeform for staff idea submissions, integrated with Monday.com for automated workflows. This approach facilitated smoother content management and allowed for quicker, more efficient production.
• Empowering Staff and Enhancing Culture: The new system not only improved content efficiency but also empowered Microbyte’s staff. By involving them in the content creation process, their expertise felt valued, and they were motivated to take ownership of their contributions. This empowerment fostered a stronger company culture and turned staff into brand ambassadors. They were able to develop their content skills further, contributing more effectively to the company's communication goals.
The streamlined processes and staff empowerment led to more engaging and focused content, with improved team ownership and morale. Staff members became more involved and enthusiastic about content creation, enhancing the overall company culture and ensuring that their expertise was both recognised and utilised effectively.
