Brand Development
Client
Microbyte
Tags
branding, B2B, technology, marops
2017
Situation
Microbyte, a managed service provider offering comprehensive tech support to SMEs, required a tech copywriter to establish and implement a clear, consistent tone of voice across various content types, including web content, case studies, newsletters, and social media outputs. The goal was to enhance engagement and ensure coherence in their communications.
Solution
To develop their tone of voice, I collaborated closely with Microbyte to develop and refine a tone of voice that resonated across all content platforms. This involved refreshing existing content and tightening copy to align with the brand’s identity and ensure it was engaging and authentic.
The result was a cohesive and engaging set of communications that effectively reflected Microbyte’s brand identity. The refined tone of voice improved overall content coherence and resonance with the target audience.
